New Fragrance Brands for Elizabeth Arden
By earthyflavorance on Jun 03, 2012 04:00 am Posted: June 1, 2012 Elizabeth Arden announced it has acquired the global licenses and certain related assets for the Ed Hardy, True Religion and BCBGMAXAZRIA fragrance brands from New Wave Fragrances, LLC. Originally introduced in 2008 and inspired by the tattoo art of Don Ed Hardy, the Ed Hardy fragrance portfolio has expanded and now [...]
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Beauty in Layers: Multitasking Ingredients
By earthyflavorance on Jun 02, 2012 03:45 pm By: Abby Penning Posted: June 1, 2012, from the June 2012 issue of GCI Magazine. Ingredients that offer multiple claims or can be applied to more than one product category are valuable in both the formulation and in telling a brand's unique story. Talking about an ingredient outside of its known category or for displaying [...]
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By earthyflavorance on Jun 02, 2012 09:45 am By: Kevin Marshall Posted: June 1, 2012, from the June 2012 issue of GCI Magazine. Exceptional packaging is a brand's single most effective frontline tool to create an immediate and emotional connection with a consumer. A fragrance bottle needs to provide the brand team with an appropriate platform on which to build a total sensorial [...]
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