Oriflame Expansion in Africa
By earthyflavorance on Jun 05, 2012 04:41 am Posted: June 4, 2012 Oriflame Cosmetics S.A. announced the expansion of its operations into East Africa by its acquisition of the businesses in Kenya, Tanzania and Uganda previously run by a franchisee. This acquisition is in line with Oriflame’s strategy of further expanding its geographical footprint in global growth areas by making inroads into sub-Saharan [...]
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A Sensory Journey: Fragrance in Branding
By earthyflavorance on Jun 04, 2012 04:15 pm By: GCI Editors Posted: May 23, 2012, from the June 2012 issue of GCI Magazine. Skip to the end of this piece for online-exclusive content. Consumers identify strongly with scent, and what's more, they identify quality scents with beauty, glamour and elegance—target attributes for the cosmetic industry. Fragrance assists in telling a brand's story, particularly [...]
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By earthyflavorance on Jun 04, 2012 10:15 am By: Isaac Lekach Posted: June 1, 2012, from the June 2012 issue of GCI Magazine. Not long ago, at dinner with an advertising executive, I ordered a Hendricks martini. "Why Hendricks as opposed to Tanqueray?" my dinner companion inquired, and I didn't have an answer for her—at least not a definitive one. I've never held [...]
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