Touch Me, Tell Me, Sell Me: The Business of International Beauty
By earthyflavorance on Jul 12, 2012 04:37 am By: Daniela Ciocan Posted: July 9, 2012, from the August 2012 issue of GCI Magazine. The international language of beauty comes down to one thing: the personal connection. With the evolution of technology, consumers' tastes have leveled to a common global consciousness where shopping behavior is more aligned than ever. I see first hand the [...]
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Mary Kay Promotes Its Virtual Makeover App
By earthyflavorance on Jul 11, 2012 10:37 pm Posted: July 11, 2012 Helping consumers discover different beauty looks and makeup techniques, Mary Kay has taken its popular online makeover tool and developed an app for smartphones and tablets. The Mary Kay Virtual Makeover app has the same features as the company's online-based version but in the convenience of a mobile device. Women can [...]
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Read in browser » Zeroing in on the Purchasing Behaviors of Millennials
By earthyflavorance on Jul 11, 2012 04:37 pm Posted: July 11, 2012 At 50 million strong in the U.S. today, millennials, defined as adults aged 18-34, are demonstrating more volatility and showing less fiscal confidence than average shoppers. These views are significantly impacting their purchasing attitudes and behaviors. Understanding these shoppers is critical to CPG and retail success, because millennials are predicted to [...]
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