The Simple Story of Wonderfully Complex Color Packaging
By earthyflavorance on Aug 29, 2012 04:41 am By: Kevin Marshall Posted: August 28, 2012 When shopping for color cosmetics, consumers are usually looking for a specific product type and not a specific brand, underscoring the critical importance for cosmetic brands to maximize the power of good packaging. A successful color component must feel fantastic and handle flawlessly, as well as be beautiful, [...]
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The Art of Online Beauty Advertising
By earthyflavorance on Aug 28, 2012 04:31 pm By: Alisa Marie Beyer Posted: August 27, 2012 It's no secret that a great advertisement lingers in the minds of consumers long after they've seen it. From Brooke Shields' iconic Calvin Klein jeans ad to Isabella Rossellini's Tresor ads for Lancôme and Michael Jordan's work with Nike, great ads fascinate, captivate, resonate and continue to [...]
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Read in browser » Pinning with Pinterest
By earthyflavorance on Aug 28, 2012 10:31 am By: Ron Robinson and Upasana Sahu Posted: August 27, 2012 Pinterest has become a very popular social media outlet, and it's influencing consumers with its ability to convey and share visual ideas. Pinterest can engage consumers with images of your brand's products and ideas on pinboards, but it's also a chance for brand fans to [...]
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