Showing posts with label naturals. Show all posts
Showing posts with label naturals. Show all posts

Tuesday, December 27, 2011

Nu Skin Breaks Ground on Shanghai Park

Nu Skin Breaks Ground on Shanghai Park inside cosmeceuticals - Innovation in Personal Care and Cosmetics Inside Cosmeceuticals SupplySide .artTxt {-x-system-font:none;clear:both;float:left;font-family:georgia,arial,sans-serif;font-size:120%;font-size-adjust:none;font-stretch:normal;font-style:normal;font-variant:normal;font-weight:normal;line-height:155%;}#articleSideBar {float:left;/*margin:0 12px 10px 0;width:142px;*/}Nu Skin Breaks Ground on Shanghai Park December 19, 2011Comments Posted in News, Asia, Business Issues, Anti-Aging, Industry News Print

PROVO, Utah—Nu Skin Enterprises Inc. broke ground for its new Greater China Innovation Park in Shanghai. The approximately $50 million, state-of-the-art complex will serve as the headquarters for the Greater China region and feature anti-aging research and development laboratories, as well as manufacturing facilities, modern meeting spaces and spacious green areas.

"The new Greater China Innovation Park is a testament to the vast opportunity and great potential we see for our Greater China business, particularly mainland China," said Truman Hunt, chief executive officer. "This new facility will be the single largest Nu Skin corporate complex in the world, representing our continued focus on innovation, as well as our unyielding dedication to providing our distributors with innovative products, rewarding business opportunities and an enriching, uplifting culture."

The Nu Skin Innovation Park will be located in the heart of Shanghai's Fengxian District. It will be situated on 57 acres and the facility will compass approximately 33,000 sq. meters, or 355,210 sq. ft. The facility's new anti-aging laboratories will also bring most of Nu Skin's China-based scientists together, fostering additional collaboration and advancement opportunities. The company anticipates the completion of the Innovation Park to be mid-2013 and is seeking LEED Gold certification for the facility's environmentally-conscious features. The unique design and planning of the park was done by the one of the key architects who participated in the Shanghai World Financial Center project, one of the city's premiere landmarks.

"The groundbreaking of the new Greater China headquarters and Innovation Park is a significant event, helping usher in a new era of greater innovation, opportunity and prosperity for our distributors and employees," said Andrew Fan, president of Nu Skin's Greater China region. "We believe that Nu Skin has a great future in Greater China, particularly in mainland China, and are pleased to be planting roots in the thriving city of Shanghai and contributing to its flourishing business community."

Sources: PRNewswire.com: Nu Skin Breaks Ground on State-of-the-Art Innovation Park in Shanghai China E-Mail Tweet CommentsCommentsSimilar Articles Skin, Hair Care Market in China Skin-Psyche Connection Escargot Regenerates Skin Symrise, Cutech Develop Ex Vivo Skin Model Evocutis ~ LabSkin™ In Vitro Skin Models Latest Articles Ole Henriksen ~ Body Care Products Escargot Regenerates Skin EU Drafting Paraben-Ban Proposal Dow Corning ~ Soybean-Derived Emulsifier Unipex's Capixyl™ Wins Bronze at in-cosmetics Asia Other Resources Partner Series—Probiotic Innovations: Oral Health Applications and Patented Research Most Popular Articles EU Drafting Paraben-Ban Proposal NAD Says P&G Mascara Ad Misleading Merck Asked to Discontinue Sunscreen Claim Unilever OK’d to Acquire 100 % of Kalina Ole Henriksen ~ Body Care Products Resources Partner Series—Probiotic Innovations: Oral Health Applications and Patented Research
Cosmeceutical Report 2011: Anti-Aging, Antioxidants, Labeling and More
Cosmeceutical Report: Green Beauty Products, Mineral Makeup & More
Sensory Effects with Lipex® Natural Lipids
Beneficial Minor Lipids in AAK Vegetable Oils
AAK: Lipex® Omega Vegetable Oils
AAK: Lipex® Shea Butter Family
Your Email Updates Bi-Weekly featured links •Search for:   Home Business Issues Formulation Ingredients BLOGS Resource Center  Image GalleriesReportsSlide ShowsVideosWebinarsWhitepapers  HOT TOPICSAnti-AgingProduct LaunchesMarket TrendsSustainabilitySun Care...MORE TOPICS Related Sites: SupplySide Natural Products INSIDER Food Product Design Natural Products Marketplace About UsAdvertiseEmail NewslettersTerms & ConditionsPrivacy PolicyContact Us

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Naturex Opens Toronto Branch

Naturex Opens Toronto Branch inside cosmeceuticals - Innovation in Personal Care and Cosmetics Inside Cosmeceuticals SupplySide .artTxt {-x-system-font:none;clear:both;float:left;font-family:georgia,arial,sans-serif;font-size:120%;font-size-adjust:none;font-stretch:normal;font-style:normal;font-variant:normal;font-weight:normal;line-height:155%;}#articleSideBar {float:left;/*margin:0 12px 10px 0;width:142px;*/}Naturex Opens Toronto Branch December 15, 2011Comments Posted in News, Industry News, Business Issues Print

AVIGNON, France—In response the growing demand by Canadian consumers, Naturex opened a subsidiary in Toronto. This branch is providing current and future customers with the full product portfolio and the latest innovations from Naturex. Allowing local flexibility, the new premises in the Ontario region includes a warehouse, together with a sales office. This office is headed by Maxence Duprez, sales director, and will support the development of both the food and nutraceutical/pharmaceutical markets.

The Canadian market presents many similarities to the US market where Naturex has been successfully operating since 1997. However, there are also significant differences, for instance the regulatory rules and consumer expectations are quite distinct. “Our office in Toronto is targeting the specific needs of the Canadian market" Duprez said. “It gives us the opportunity to enhance the relationship with our existing clients as well as prospecting new one."

E-Mail Tweet CommentsCommentsSimilar Articles Naturex New Jersey Receives BRC Certification Naturex Awarded for Successful Integration, Natraceutical Ingredients Division Nutrawise Opens Nutraceutical HQ Firmenich Opens Center in France IMCD Malaysia Opens Asia-Pacific Lab Latest Articles Ole Henriksen ~ Body Care Products Escargot Regenerates Skin EU Drafting Paraben-Ban Proposal Dow Corning ~ Soybean-Derived Emulsifier Unipex's Capixyl™ Wins Bronze at in-cosmetics Asia Other Resources Partner Series—Probiotic Innovations: Oral Health Applications and Patented Research Most Popular Articles EU Drafting Paraben-Ban Proposal NAD Says P&G Mascara Ad Misleading Merck Asked to Discontinue Sunscreen Claim Unilever OK’d to Acquire 100 % of Kalina Ole Henriksen ~ Body Care Products Resources Partner Series—Probiotic Innovations: Oral Health Applications and Patented Research
Cosmeceutical Report 2011: Anti-Aging, Antioxidants, Labeling and More
Cosmeceutical Report: Green Beauty Products, Mineral Makeup & More
Sensory Effects with Lipex® Natural Lipids
Beneficial Minor Lipids in AAK Vegetable Oils
AAK: Lipex® Omega Vegetable Oils
AAK: Lipex® Shea Butter Family
Your Email Updates Bi-Weekly featured links •Search for:   Home Business Issues Formulation Ingredients BLOGS Resource Center  Image GalleriesReportsSlide ShowsVideosWebinarsWhitepapers  HOT TOPICSAnti-AgingProduct LaunchesMarket TrendsSustainabilitySun Care...MORE TOPICS Related Sites: SupplySide Natural Products INSIDER Food Product Design Natural Products Marketplace About UsAdvertiseEmail NewslettersTerms & ConditionsPrivacy PolicyContact Us

All material on this site Copyright © 2011 Virgo Publishing, LLC. All rights reserved.


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New School Exfoliation

At SupplySide East, Ameann DeJohn discussed new school exfoliation through delivery systems that boost efficacy. Sure there are the mainstay exfoliatants—enzymes, alpha hydroxy acids, vitamins A and C—with their pros and cons; but a new generation of delivery systems beyond liposomes, micocapsules, niosomes,etc., are helping active ingredients stay on skin longer and work at deeper levels. Check out the slide show we posted for all the deets.

And the countdown for Christmas begins …


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Shiseido to Expand Bare Escentuals Into Brazil

Starting in May 2012, Shiseido will commence sales of the bareMinerals brand of its North American subsidiary Bare Escentuals, Inc. into Brazil via Shiseido’s wholly owned subsidiary, Shiseido do Brasil Ltda. In addition to the Shiseido brand targeting the prestige segment, bareMinerals has a strategic role to tackle the country’s rapidly growing entry-prestige segment with its unique value of natural and mineral origin. Product sales will be carried out through e-commerce and retail sales, including standalone bareMinerals boutiques, with the aim of achieving 100+ stores handling brand products over the next five years.

This will be the first time for bareMinerals to be marketed in South America and is a direct result of the Shiseido Group’s strategy to realize synergy between its global portfolio management and Bare Escentuals.

Following the commencement of sales via a distributor in 1996 and establishing the wholly owned subsidiary Shiseido do Brasil Ltda. in 2000, Shiseido is currently selling its global brand Shiseido prestige cosmetics at approximately 140 cosmetics specialty stores in Brazil.

On the back of overall stable economic growth, Brazil has seen a steady rise in the middle-income group, which has stimulated consumption and contributed to double-digit growth in the beauty market in the past few years. Market scale has expanded to ¥2.4 trillion yen, achieving third place in the global beauty market, ranking after the United States and Japan. Also, supported by such active domestic demand along with dramatic social changes, Brazil became top in the world in terms of social networking services (SNS), with approximately 90% of Brazilians active on at least one social network.

Since acquiring Bare Escentuals, the Shiseido Group has actively embraced a growth strategy to further develop the international business of bareMinerals by leveraging its expansive global network. Regarding Brazil, however, not only can bareMinerals be marketed through the existing Shiseido sales network, but it matches current market needs in that consumers are actively upgrading from the mass to entry-prestige segment. Brazil is also a prime market in which to leverage its SNS marketing expertise, which is recognized as a leading force in the United States.



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Recap of FDA's Cosmetic Microbiological Meeting

Recap of FDA's Cosmetic Microbiological Meeting inside cosmeceuticals - Innovation in Personal Care and Cosmetics Inside Cosmeceuticals SupplySide .artTxt {-x-system-font:none;clear:both;float:left;font-family:georgia,arial,sans-serif;font-size:120%;font-size-adjust:none;font-stretch:normal;font-style:normal;font-variant:normal;font-weight:normal;line-height:155%;}#articleSideBar {float:left;/*margin:0 12px 10px 0;width:142px;*/}Recap of FDA's Cosmetic Microbiological Meeting December 9, 2011Comments Posted in News, Industry News, Preservatives, Regulatory, Cosmetics, Safety Print WASHINGTON—On Nov. 30, 2011, FDA's Center for Food Safety and Applied Nutrition (CFSAN), which is responsible for the federal regulation of cosmetic products in the United States, held a public meeting on microbiological safety issues relevant to cosmetic products.

FDA's Role, Current Programs, etc.

FDA's authority in the cosmetic arena is post-market only, as the law does not provide for FDA pre-market approval. Its responsible for monitoring the safety and proper labeling of cosmetics (cosmetics must be safe when used as labeled or under customary use, and must be properly labeled).

Several speakers at the meeting discussed the current information, programs and tools available; and current safety guidelines, resources, testing, etc., to ensure microbiological safety and/or quality. Currently, FDA's programs and tools for monitoring cosmetic safety include:

Monitoring of adverse eventsScientific researchInspections of cosmetic manufacturing facilitiesExamination of imported productsEnforcement action against cosmetics that are adulterated and/or misbrandedRegulationsGuidance and other public communication

There was an emphasis on needing to update and restructure FDA's information sources, such as aligning related FDA documents, updating in terms of science and technology, clarifying confusing/ambiguous areas, aligning with international stands, revising the cosmetic GMP guidelines/inspection checklist, revising Chapter 23 of the BAM and more. 

Jay M. Ansell, Ph.D., DABT, from the Personal Care Products Council (PCPC) said the industry's current practices assure that cosmetics are safe—via best science and quality management—and proven effective, as adverse events are extremely rare and almost exclusively due to irritation and sensitization, noting the industry is committed to continuous improvement and working with FDA to develop effective, science-based guidance.

Preservatives

David C. Steinberg, FRAPS, executive director for the Cosmetic Preservative Council, which was established in 2006 as a forum and advocate for cosmetic preservative manufacturers and users, addressed the many controversies, misconceptions and issues currently surrounding preservatives.

Preservatives, which serve to prevent retardation of product deterioration from manufacturer to consumer, are handled differently in various countries—the United States only prohibits, doesn't pre-approve; the EU pre-approves via the Annex VI; and Japan pre-approves by type of end-use. Preservatives are used to clean products in order to control contamination by consumers under normal and foreseeable use conditions (adequacy is established via an appropriate preservative efficacy or challenge test [PET]). Steinberg said PET works well for typical products (aqueous solutions), but not atypical cosmetics (low water content, anhydrous or no water as the external phase of an emulsion).

Currently, FDA recommends each batch of a cosmetic that's not self-preserving be tested for microbial contamination during product development and before interstate shipment.

Steinberg pointed out that almost all preservatives have been reviewed, and many have been re-reviewed for safety by the Cosmetic Ingredient Review (CIR), noting many preservatives have been used safely for more than 90 years. The most common safety issue is sensitization usually caused by excess levels in formulations, which most cosmetics companies test for before placing a product on the market. But in the past 30 years, consumers have been exposed to advertising that states what a product is "free of", which can be misleading. Plus,  many recalls have occurred as a result of removing certain ingredients, such as alcohol in mouth washes, which is used to preserve the rinse.

"Marketing is quick to claim 'free' of whatever fad comes along without regards to the truth or science," he stated, noting preservatives have become a prime target for this, e.g., parabens, formaldehyde, etc. "This forces formulators to constantly try different combinations and at higher levels to pass PET tests, when their old systems came under attack." The philosophy the preservative industry is fighting against is: if it's natural, it's safe; if it's chemical, it's toxic. So will there be new preservatives developed?  No, Steinberg said, due to money, global approvals, etc. "History supports the safety of cosmetics and preservatives," he ended.

Quality

Phil Geis of Geis Microbiological Quality and Advanced Testing Laboratory, discussed the industry's practices in regards to product design (R&D), manufacturing (quality assurance and quality control and consumer safety. He said the United States is the global leader for applied microbiological quality in the cosmetic industry through established and applied best practices, decades of microbiological quality and safety, and cooperation with FDA.

Risk Assessment, Analysis

Arthur Miller, Ph.D., and Richard Whiting, Ph.D., addressed risk analysis, as the foundation to providing structure, transparency and objectivity; and risk assessment, as a tool to evaluating potential hazards.

CFSAN has previously used risk assessments as the basis to inform risk management decision making. Risk analysis is a risk management-centered decision-driven activity, directed toward informed choices and solving problems. It consists of three interacting elements: risk management, risk assessment and risk communication.

Risk management includes the activities undertaken to identify the problem, become informed of the extent of the problem, and develop approaches to control the hazard.  Risk assessment measures the risk by providing scientific information on the nature, extent and characteristics of the hazards and risk.  Risk communication involves the exchange of information and opinions concerning risk and risk-related factors among risk assessors, risk managers, and other interested parties, stakeholders, and the public.

 

E-Mail Tweet CommentsCommentsSimilar Articles CFSAN Hosting Cosmetic Microbiological Safety Meeting Webinar Q&A—Intertek on Compliance with EU Cosmetic Regulations Asian Cosmetic Market Misleading, Confusing Kline Releases Cosmetic Fall Preview EU Clears Cosmetic Animal Testing Ban Without Alternatives Latest Articles Ole Henriksen ~ Body Care Products Escargot Regenerates Skin EU Drafting Paraben-Ban Proposal Dow Corning ~ Soybean-Derived Emulsifier Unipex's Capixyl™ Wins Bronze at in-cosmetics Asia Other Resources Partner Series—Probiotic Innovations: Oral Health Applications and Patented Research Most Popular Articles EU Drafting Paraben-Ban Proposal NAD Says P&G Mascara Ad Misleading Merck Asked to Discontinue Sunscreen Claim Unilever OK’d to Acquire 100 % of Kalina Ole Henriksen ~ Body Care Products Resources Partner Series—Probiotic Innovations: Oral Health Applications and Patented Research
Cosmeceutical Report 2011: Anti-Aging, Antioxidants, Labeling and More
Cosmeceutical Report: Green Beauty Products, Mineral Makeup & More
Sensory Effects with Lipex® Natural Lipids
Beneficial Minor Lipids in AAK Vegetable Oils
AAK: Lipex® Omega Vegetable Oils
AAK: Lipex® Shea Butter Family
Your Email Updates Bi-Weekly featured links •Search for:   Home Business Issues Formulation Ingredients BLOGS Resource Center  Image GalleriesReportsSlide ShowsVideosWebinarsWhitepapers  HOT TOPICSAnti-AgingProduct LaunchesMarket TrendsSustainabilitySun Care...MORE TOPICS Related Sites: SupplySide Natural Products INSIDER Food Product Design Natural Products Marketplace About UsAdvertiseEmail NewslettersTerms & ConditionsPrivacy PolicyContact Us

All material on this site Copyright © 2011 Virgo Publishing, LLC. All rights reserved.


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Monday, December 26, 2011

Samphire Stem Cells Repair Skin

Samphire Stem Cells Repair Skin inside cosmeceuticals - Innovation in Personal Care and Cosmetics Inside Cosmeceuticals SupplySide .artTxt {-x-system-font:none;clear:both;float:left;font-family:georgia,arial,sans-serif;font-size:120%;font-size-adjust:none;font-stretch:normal;font-style:normal;font-variant:normal;font-weight:normal;line-height:155%;}#articleSideBar {float:left;/*margin:0 12px 10px 0;width:142px;*/}Samphire Stem Cells Repair Skin December 12, 2011Comments Posted in News, Science and Research, Ingredients, Formulation, Stem Cells Print

LIÈGE, Belgium—New research published in the Journal of Cosmetic Dermatology supports a beneficial boosting effect of samphire cell biomass on the kinetics of epidermal permeability barrier repair (2011;10(4):288-93). With aging, the barrier repair kinetics following any weakening of the epidermal permeability barrier function is commonly slowed down.

In this study, controlled stratum corneum (SC) strippings were used from 12 healthy subjects older than 50 years to increase the transepidermal water loss (TEWL) just above 15 g/m2/h. This procedure followed a 14-day skin preconditioning by daily applications of formulations enriched or not with a samphire (Crithmum maritimum) biomass. An untreated skin site served as control. The epidermal permeability repair kinetics was assessed for 14 days by daily measurements of both TEWL and the colorimetric value A.

A rapid (96 hours) recovery to lower TEWL values was obtained at each of the samphire-preconditioned sites (0.1 percent serum, 0.05 percent cream, the serum–cream association and 0.5 percent silicone oil). This process was significantly (P<0.001) faster than both the placebo-preconditioned (silicone oil) and the untreated sites. No adverse inflammatory and sensory reactions were recorded. At the sites preconditioned by samphire formulations, the SC moisture (capacitance) was higher at completion of the study compared to inclusion.

E-Mail Tweet CommentsCommentsSimilar Articles Growing New Skin with Stem Cells Anti-Aging with Stem Cells Stem Cells Surging Stem Cells—A New Frontier or Marketing Hype? Juice Beauty ~ Stem Cellular Repair Moisturizer Latest Articles Ole Henriksen ~ Body Care Products Escargot Regenerates Skin EU Drafting Paraben-Ban Proposal Dow Corning ~ Soybean-Derived Emulsifier Unipex's Capixyl™ Wins Bronze at in-cosmetics Asia Other Resources Partner Series—Probiotic Innovations: Oral Health Applications and Patented Research Most Popular Articles EU Drafting Paraben-Ban Proposal NAD Says P&G Mascara Ad Misleading Merck Asked to Discontinue Sunscreen Claim Unilever OK’d to Acquire 100 % of Kalina Ole Henriksen ~ Body Care Products Resources Partner Series—Probiotic Innovations: Oral Health Applications and Patented Research
Cosmeceutical Report 2011: Anti-Aging, Antioxidants, Labeling and More
Cosmeceutical Report: Green Beauty Products, Mineral Makeup & More
Sensory Effects with Lipex® Natural Lipids
Beneficial Minor Lipids in AAK Vegetable Oils
AAK: Lipex® Omega Vegetable Oils
AAK: Lipex® Shea Butter Family
Your Email Updates Bi-Weekly featured links •Search for:   Home Business Issues Formulation Ingredients BLOGS Resource Center  Image GalleriesReportsSlide ShowsVideosWebinarsWhitepapers  HOT TOPICSAnti-AgingProduct LaunchesMarket TrendsSustainabilitySun Care...MORE TOPICS Related Sites: SupplySide Natural Products INSIDER Food Product Design Natural Products Marketplace About UsAdvertiseEmail NewslettersTerms & ConditionsPrivacy PolicyContact Us

All material on this site Copyright © 2011 Virgo Publishing, LLC. All rights reserved.


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Stepan Exhibiting at PCHi 2012

SHANGHAI—In an effort to reinforce its presence and build its brand within the Chinese market, Stepan, a global manufacturer of specialty and intermediate chemicals for consumer products and industrial applications, is joining the international trade show, Personal Care and Homecare Ingredients (PCHi), for the first time in 2012, held at in Shanghai at the World Expo Theme Pavilion, Feb. 27 to 29, 2012.

Twenty years ago, the Chinese cosmetics and toiletries (C&T) market wielded little influence because the country offered few growth opportunities. But since China opened its economic gates, local businesses have been flourishing and international businesses have been flocking over. Within the last decade, the Chinese C&T market has gained much importance, and is now the third largest in the world.

“Surfactants comprise 70 percent of our chemical offerings," said David Rao, country manager, Stepan China, surfactants. "Stepan has a strong reputation in the United States and Europe, and is a leading supplier of surfactants. Our positive standing in these regions has gained us clients like Procter & Gamble and Unilever."

Stepan set up a representative office in Shanghai in 2007. Initially, the company participated in a local trade show in hopes of better spreading the word about its entry into the domestic market. However, investment in the country was slowed a few years later when Stepan’s global headquarters decided to focus business in North America.

Then as China opened up further in the late 2000s, suppliers of personal care and homecare ingredients began to realize that the country had much to offer. The Chinese C&T market began to flourish as a result. Stepan recognized the potential for growth within the sector.

“We focused our efforts on strengthening our business in America for many years because it was the right thing to do then," Rao said. “But as China’s economic gates flung wider, Stepan realized there was a huge potential for growth in this emerging market. Our current focus on China is in line with our corporate strategy to be a global company. We have a good foundation in the US and Europe, so now it’s time to pay more attention to Asia. And China being the world’s second largest economy is an excellent and natural entry point for Stepan."

In selecting the most suitable trade show, Stepan sought the opinions of its customers, many of which recommended PCHi based on their prior experiences. The event runs its fifth edition in 2012 and positive industry feedback about the quality and execution of the event over the initial few years had been on a steady increase. Stepan’s clients shared that it was their go-to event and the most reputable marketing platform for the personal care and homecare ingredients industry.

“We wanted an exhibition that had good standing." Rao said. "Our customers spoke highly of PCHi. We also found the show had the reputation of being the number-one industry event. This confirmed our decision to participate in the 2012 edition of the trade show. This will hopefully be a strong signal to the industry that we are committed to growing in China and across the region, and are devoted to our clients’ needs."

At PCHi 2012, Stepan’s key focus will be on re-establishing its name in the Chinese market. The company hopes with the numerous Chinese manufacturers that visit the trade show, it will be able to effectively spread word about its commitment to the domestic market.

In addition to holding meetings with visitors to introduce Stepan, the company will also consider providing speakers for the PCHi Conference. Stepan believes the sessions will be a good way to educate conference attendees about its surfactants, and as an additional avenue to build its image and recognition within the Chinese market.

Stepan plans to educate visitors about its surfactants at PCHi. Its surfactants are used in numerous personal care and homecare products.

In an effort to demonstrate its commitment to the Chinese C&T market, Stepan plans to expand its investment in the country to eventually manufacture surfactants domestically. Additionally, the company intends to continue its brand building efforts, and moving forward, is likely to participate in PCHi annually.

“Stepan is looking to be at PCHi every year, beginning with the 2012 edition," said Rao. “This will enforce our message that we are serious about doing business in China, and our continued presence will strengthen the Stepan name in the industry. In the meantime, we have had a positive working relationship with RSE, and are looking forward to our first PCHi. We anticipate that the trade show will really help to boost our reputation."


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Study Shows Scents, Not Celebrity, Drive Fragrance Consumption

Despite the influx of celebrity-endorsed fragrances, it’s scents over celebrity association that sells fragrances according to a new study from Total Beauty Media Group. When women were asked how they chose and purchased fragrances, scent strips and in-store trials were the key drivers. While celebrity products and endorsements receive buzz and build awareness, consumers were reluctant to admit that celebrity associations were influential to their purchase behaviors in the fragrance category.

Using its library of audience data, Total Beauty asked more than 480 women about their fragrance consumption and purchasing habits. Fifty-nine percent of respondents said that scent samples and in-store trials were the most influential factors in their buying decisions. Findings from the study also concluded that in an uncertain economy, women consistently view fragrance as a luxury they’re willing to pay for. Notably, 40% of women in the lowest income bracket (household income under $25,000 per year) purchased fragrances at specialty retailers and not mass merchants, thus transforming the shopping experience into one of indulgence.

“What’s fascinating is that 40% of women with a household income under $25,000 spent upwards of $150 on fragrance over the past 12 months,” said Ethelbert Williams, head of marketing, Total Beauty Media Group. “Women are simply willing to pay for scent, regardless of the economy.”

Additional findings from the study include:

Wealthier women are more likely to purchase fragrances when there is a free gift with the purchase.Eighteen percent of respondents with an annual household income of more than $150,000 were enticed to purchase a fragrance when they received a free gift with purchase, whereas less than 8.5% of women with lower household incomes were influenced.Women over the age of 55 are more apt to treat themselves to fragrances.Seventy-one percent of respondents in the 55+ age group spent $50–149 on fragrances over the last year, but only 43% purchased fragrances as a gift.The higher a woman’s income, the more likely she is to be influenced by a celebrity endorsement.Respondents in the $150,000+ income bracket were twice as likely to be influenced by celebrity cache.

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